Management

bojan-profile3Bojan Simic, President and Principal Analyst

Bojan Simic is President and Principal Analyst at TRAC Research, a market research and analyst firm that specializes in IT performance management. As an industry analyst, Bojan has interviewed more than 2,000 IT and business professionals from end-user organizations and has published more than 50 research reports. His domain knowledge includes insights into end user experiences, best-practices in deploying solutions for IT performance management, and strategies of related solution providers.

Prior to joining TRAC Research, Bojan was a lead analyst for Network and Application Performance Management research at Aberdeen Group. Bojan is frequently quoted in leading industry publications and he has presented his research findings at more than 30 market facing events.

Bojan's coverage area at TRAC Research includes application and network monitoring, WAN management and acceleration, cloud and virtualization management, business service management and managed services.

Bojan holds a B.A. in Economics from Belgrade University in Belgrade, Serbia and an M.B.A. from McCallum Graduate School of Business at Bentley University.

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orignal_bio_image_DaveDavid Boynton, Vice President of Business Development

With over 15 years of sales and marketing experience, David leads the team in the development of high value programs for TRAC's business partners and clients. A passionate client advocate, David actively engages with end-user and technology customers, taking a client-centric approach to meet expectations. David has extensive experience in opening new markets for emerging technology companies and is a significant contributor to TRAC's strategic direction.

Prior to joining TRAC Research in 2009, David held senior sales positions at Aberdeen Group and Forrester Research, establishing key client relationships with CxO and senior technical and business managers at leading technology and Fortune size end-user organizations. A key producer at several early-stage technology companies including: Swingtide, developer of one of the first end-to-end visibility platforms for SOA governance, along with Reef, a European venture backed enterprise content management solution.

David began his career launching and growing Metro Cellular, one of Boston's 3rd largest mobile telecommunications companies. He sold the company to Cellular One.

David holds a BS in Marketing from Northeastern University.

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